Web and product analytics tied to Google's ad stack
CompanyGoogle
Since2005
PricingFreemium
Google Analytics is free at the point of use because the data feeds an advertising business. For sites that advertise through Google, that integration is the entire value: audiences built here are usable directly in campaigns.
Mixpanel answers behavioural questions rather than traffic ones: which sequence of actions precedes retention, where a funnel leaks, and how a cohort from March differs from one from June.
Grafana is the visualisation layer that sits above other systems rather than a monitoring stack of its own. It queries Prometheus, Loki, PostgreSQL, ClickHouse, and dozens of other sources, and puts them on the same dashboard.
Amplitude covers similar ground to Mixpanel with a stronger pull towards experimentation and governance. Event taxonomies can be enforced, which matters once more than one team is instrumenting the same product.
Link management and attribution for modern marketing
Stars24.6K
Commit8h ago
LicenseAGPL-3.0
Dub is a link platform rather than a shortener. Every link carries analytics, UTM handling, device and geographic targeting, and conversion attribution back to the click that produced it.
Lightweight web analytics without cookies or personal data
Stars23.5K
Commit2d ago
LicenseAGPL-3.0
Plausible answers the handful of questions most sites actually ask - what pages get read, where readers came from, what converted - and deliberately declines to answer the rest. There are no cookies, no cross-site identifiers, and no consent banner needed.
OpenSEO covers keyword research, backlink analysis, competitor monitoring, and rank tracking in one self-hosted application, using DataForSEO as the data source so you pay for the data rather than the seat.
Surveys and in-product research on your own infrastructure
Stars11.3K
Commit1d ago
LicenseAGPL-3.0
Formbricks covers both link surveys and in-product micro-surveys triggered by user behaviour, which is the combination most research tooling splits across two paid products.
Web and product analytics in one cookie-free dashboard
Stars6,832
Commit3d ago
LicenseAGPL-3.0
OpenPanel merges the two dashboards most teams keep open side by side: page-level web analytics and event-level product analytics. Funnels, retention curves, and session replay sit next to traffic sources rather than in a separate product.