Web and product analytics tied to Google's ad stack
CompanyGoogle
Since2005
PricingFreemium
Google Analytics is free at the point of use because the data feeds an advertising business. For sites that advertise through Google, that integration is the entire value: audiences built here are usable directly in campaigns.
Mixpanel answers behavioural questions rather than traffic ones: which sequence of actions precedes retention, where a funnel leaks, and how a cohort from March differs from one from June.
Automatic activity tracking with focus tools and project timesheets
CompanyRescueTime
Since2008
PricingFree
RescueTime tracks application and website activity to help users review time use and organize focused work. Its Timesheets product organizes time by client, project, and task.
Self-hosted BI platform for exploring data and building dashboards
Stars75K
Commitjust now
LicenseApache-2.0
Apache Superset is a self-hosted business intelligence platform for exploring databases and building interactive dashboards with a visual query builder and SQL Lab.
Amplitude covers similar ground to Mixpanel with a stronger pull towards experimentation and governance. Event taxonomies can be enforced, which matters once more than one team is instrumenting the same product.
Grafana is the visualisation layer that sits above other systems rather than a monitoring stack of its own. It queries Prometheus, Loki, PostgreSQL, ClickHouse, and dozens of other sources, and puts them on the same dashboard.
Privacy-first web analytics without cookies, self-hosted or in the cloud
Stars39.3K
Commitjust now
LicenseMIT
Umami is a privacy-first web analytics platform covering traffic, campaigns, behavior, conversions, and revenue without cookies, available self-hosted or on Umami Cloud.
Open-source financial terminal for market analytics and research
Stars32.2K
Commitjust now
LicenseAGPL-3.0
Fincept Terminal is an open-source financial terminal for market analytics, investment research, and economic data, positioned as a lower-cost alternative to subscription terminals.
Link management and attribution for modern marketing
Stars24.6K
Commit8h ago
LicenseAGPL-3.0
Dub is a link platform rather than a shortener. Every link carries analytics, UTM handling, device and geographic targeting, and conversion attribution back to the click that produced it.
Lightweight web analytics without cookies or personal data
Stars23.5K
Commit2d ago
LicenseAGPL-3.0
Plausible answers the handful of questions most sites actually ask - what pages get read, where readers came from, what converted - and deliberately declines to answer the rest. There are no cookies, no cross-site identifiers, and no consent banner needed.
OpenSEO covers keyword research, backlink analysis, competitor monitoring, and rank tracking in one self-hosted application, using DataForSEO as the data source so you pay for the data rather than the seat.
Open-source web analytics with 100% data ownership
Stars21.9K
Commitjust now
LicenseGPL-3.0
Matomo is an open-source web analytics platform, formerly Piwik, that teams self-host to keep 100% ownership of their measurement data, with unsampled tracking in the free GPL core.
Open-source semantic layer for AI, BI, and embedded analytics
Stars21K
Commitjust now
LicenseApache-2.0
Cube Core is a self-hosted semantic layer that defines metrics and access rules once, then serves BI tools, apps, and AI agents over SQL, REST, and GraphQL.
Surveys and in-product research on your own infrastructure
Stars11.3K
Commit1d ago
LicenseAGPL-3.0
Formbricks covers both link surveys and in-product micro-surveys triggered by user behaviour, which is the combination most research tooling splits across two paid products.