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OpenSourceAlternatives

Mixpanel alternatives

4 projects to consider for your Mixpanel workflows.

3 open source · 1 custom license

Explore OpenPanel, Dub and Countly. Each takes a different approach to your Mixpanel workflows. Read its capabilities and limitations to find the right fit.

Catalogue facts checked August 31, 2026

New

OpenPanel

Web and product analytics in one cookie-free dashboard

Open sourceAGPL-3.0Self-hosted

Small product teams that run both marketing-site analytics and in-app event tracking get the most from OpenPanel. It puts page traffic, funnels, retention, and session replay in one cookie-free dashboard instead of two subscriptions. Teams that need a mature experimentation engine, warehouse-native storage, or hundreds of native integrations should stay with an incumbent such as Mixpanel for now. If one dashboard for web plus product events with EU-friendly hosting covers the shortlist, start on the free cloud tier or self-host the AGPL version; if the evaluation hinges on enterprise integrations, shortlist the incumbents instead.[1][2]

Good fit. Small product teams running two analytics bills: one snippet and one dashboard cover the marketing site and the app together, starting free.[1][2]

Keep in mind. Teams wired into a deep enterprise stack: thirty-plus integrations is a short list next to incumbents with hundreds, and warehouse-native workflows were not evidenced on the pages checked.[1]

Repository review signals: unknown status, very stale · Observed August 31, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. OpenPanel Analytics - An open-source alternative to Mixpanel

    official · Observed October 9, 2026

    Official homepage: open-source Mixpanel alternative combining web and product analytics; cookie-free with no fingerprinting; EU/US hosting with DPAs; funnels, retention, replay; SDKs, REST API, MCP server; 30+ integrations including WordPress, Framer, Shopify, Webflow; remote team Oslo, Bergen, London, New York.

  2. OpenPanel Pricing

    official · Observed October 9, 2026

    Official pricing: Starter $0 for 25k events, Pro $20/month for 100k events, Scale $99/month for 150k events plus $0.60 per extra 1k; session replay add-on in all tiers; self-hosted community AGPLv3 versus enterprise paid plans; monthly or annual billing with cancel-anytime terms.

Dub

Link management and attribution for modern marketing

Open sourceAGPL-3.0Self-hosted

Marketing teams that must trace campaign clicks through to leads and revenue will get the most from Dub. Its branded links carry analytics, targeting, QR codes, and conversion attribution in one platform, with an API and AGPLv3 self-hosting for teams that want data ownership. The price of that depth is operational and metered cost, so anyone who wants simple shortening with zero program overhead should stay with a basic hosted shortener instead. If you can manage a Partner program or a small deployment, choose Dub; if you need hands-off links with flat effort, choose a simpler shortener.[1][2][3]

Good fit. Campaign marketers attributing spend to revenue: click analytics plus lead and sale attribution show which links actually produced pipeline, not just traffic.[1][2]

Keep in mind. People who want set-and-forget shortening with zero operations: running a Partner program or a self-hosted instance is real marketing-ops and maintenance work.[1][2]

Repository review signals: unknown status, very stale · Observed August 31, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

One inspected G2 firsthand excerpt plus the G2 aggregate rating context observed October 9, 2026. Single inspected firsthand report plus a vendor-hosted aggregate count; not a prevalence or satisfaction survey. No Reddit report inspected in this pass.

  1. Dub - The Modern Link Attribution Platform

    official · Observed October 9, 2026

    Official homepage; attribution positioning, named customers, workflow, customer logos

  2. Dub Pricing

    official · Observed October 9, 2026

    Official pricing page; plan prices, click/link/seat limits, retention, overage and SSO terms

  3. dubinc/dub - The Modern Link Attribution Platform

    official · Observed October 9, 2026

    Official repository; AGPLv3 license, star/fork counts, feature list, deployment guide tree, TechStack

  4. Dub Reviews 2026 on G2

    community · Observed October 9, 2026

    G2 product page; 4.6/5 aggregate, ease-of-use notes, and the selected Julian R. excerpt

Countly

Self-hosted product analytics with funnels, cohorts, and push.

Custom licenseAGPL-3.0 with modified Section 7 (Countly Lite License)Self-hostedManaged hosting

Teams that must keep product analytics on their own infrastructure benefit most from Countly, especially mobile-first products in privacy-regulated contexts. Its distinguishing capability is combining self-hosted event, funnel, cohort, and retention analytics with built-in engagement tools such as push notifications, surveys, and A/B testing, so teams act on data without exporting it to a third-party cloud. The material tradeoff is operational responsibility: supported self-hosting and managed hosting sit behind paid Flex and Enterprise plans from $175 per month, and the public review footprint is small, so confirm support coverage and SDK fit for your platforms during the trial.[1][2][3][4]

Good fit. Healthcare, finance, and EU-facing products that must keep behavioral data on owned infrastructure or in a managed private cloud instead of a third-party analytics cloud.[1][2]

Keep in mind. There is no autocapture: every tracked event must be defined manually in the SDK, which slows initial instrumentation compared with auto-capturing tools.[1]

Repository review signals: unknown status, very stale · Observed October 3, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

Two labelled excerpts from the public G2 Countly listing (20 reviews, 4.1 out of 5 as observed): one September 2021 telecommunications ease-of-use report and one August 2021 small-business autocapture-limitation report. G2-only sample: two labelled excerpts totaling 24 quoted words from one listing URL, within the 25-word per-source budget. No Reddit originals could be opened within the research budget. Anecdotes are not prevalence claims, and none of this reflects hands-on testing by the author.

  1. Countly: Product Analytics Platform

    official · Observed October 9, 2026

    Official homepage as observed: product analytics positioning, dashboards, AI analytics, funnels, journeys, A/B testing, surveys, push notifications, 10 SDKs, first-party data and self-host privacy stance, Google Analytics migration positioning.

  2. Countly Pricing: Product Analytics for Every Stage

    official · Observed October 9, 2026

    Official pricing page as observed: Flex usage-based plans from $175/month (managed private cloud, Premium Analytics), Enterprise custom (self-hosted, dedicated support, SLAs), unlimited data plans, no per-seat pricing, 14-day free trial.

  3. Countly/countly-server on GitHub

    official · Observed October 9, 2026

    Project repository as observed: 5,914 stars, 700+ forks, Node.js and MongoDB stack, Docker and Ubuntu 22.04 install, automated upgrades, Lite/Enterprise/Flex plan split, modified AGPL-3.0 Section 7 license, push notifications and remote config features.

  4. Countly Reviews on G2

    community · Observed October 9, 2026

    G2 reviews listing as observed: 4.1 out of 5 from 20 reviews. Two labelled excerpts (24 quoted words total, within the 25-word per-source budget) with roles and dates; one ease-of-use endorsement and one autocapture-limitation counterpoint. G2-only sample; no Reddit originals inspected.

Vemetric

Privacy-first web and product analytics with user journeys

Open sourceAGPL-3.0Managed hosting

Vemetric suits small SaaS teams that want web and product analytics in one simple, privacy-first dashboard. It is AGPL-3.0 licensed with a free hosted tier, but self-hosting is only planned, so teams that must self-host today should look elsewhere.[1][2][3]

Good fit. Small SaaS teams that want both marketing-site traffic and in-product behavior in one tool, without running a second analytics product, are the natural audience.[1][2]

Keep in mind. There is no self-hosted option today. The README states a self-hostable Community Edition covering web analytics and user journeys is planned for the future.[1]

Repository review signals: unknown status, stale · Observed October 13, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 13, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Vemetric homepage

    official · Observed October 13, 2026

    Hero positioning, privacy claims, feature overview, and customer quotes including the Mixpanel-alternative statement.

  2. Vemetric pricing

    official · Observed October 13, 2026

    Free and Professional plan contents, event-based pricing, retention limits, and EU-hosting statement.

  3. Vemetric docs and FAQ

    official · Observed October 13, 2026

    Docs navigation covering dashboard, events, journeys, funnels, SDKs, and HTTP API endpoints.

  4. Vemetric README

    official · Observed October 13, 2026

    AGPLv3 license, feature list, and planned-not-available self-hosted Community Edition.

Compare Mixpanel alternatives

Known catalogue facts at a glance. Columns with no reviewed values are omitted. “Not reviewed” means unknown, not that a capability is absent.

Known facts for Mixpanel alternatives
ProjectLicense policyHostingDeploymentEnterprise supportBest fit
OpenPanelAGPL-3.0 · OSI-approvedSelf-hostedNot reviewedNot reviewedNot reviewed
DubAGPL-3.0 · OSI-approvedSelf-hostedNot reviewedNot reviewedNot reviewed
CountlyAGPL-3.0 with modified Section 7 (Countly Lite License) · customSelf-hosted + ManagedmoderateYesMobile product analytics; Funnels and cohorts
VemetricAGPL-3.0 · OSI-approvedManagedNot reviewedNot reviewedSaaS teams wanting web and product analytics in one dashboard

Before you switch

  • Check that the project covers the workflows and data you need to move.
  • Confirm that the license terms fit how you plan to run, modify, and distribute it.
  • Choose between self-hosting responsibility and a reviewed managed option.
  • Open the project page for repository freshness, review dates, and any unresolved requirements.

Browse by requirements

Explore projects grouped around common requirements.

Best overall by organic score

OpenPanel, Dub

About Mixpanel

Mixpanel answers behavioural questions rather than traffic ones: which sequence of actions precedes retention, where a funnel leaks, and how a cohort from March differs from one from June.

It rewards teams who model their events deliberately and punishes those who instrument everything and hope. Pricing follows event volume, so sloppy instrumentation is expensive twice.

Mixpanel · Free to 1M events/month, paid from $28/month · Checked August 31, 2026

Official website
How this list is ordered

Recommended · Organic catalogue order.

A deterministic editorial score using relationship confidence, category fit, logarithmic popularity, as-of maintenance and freshness, with bounded anomaly quarantine and known-data penalties. Payment is fixed at zero.

Payment does not affect organic ranking. Order is a starting point, not a universal recommendation.

OpenAlternative organic alternatives v4 · version 4

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