Umami is a privacy-first web analytics platform that measures traffic, campaigns, behavior, conversions, and revenue without cookies or personal data collection. It is MIT-licensed open source under umami-software on GitHub, runs self-hosted on your own PostgreSQL database, and is also sold as Umami Cloud with Hobby, Starter, Growth, and Enterprise plans.[1][2]
Quick verdict
Privacy-conscious site owners who want traffic, campaign, and conversion answers without cookie banners get the most from Umami: its MIT-licensed core runs free on their own PostgreSQL via Docker, and Umami Cloud removes the operations burden. The decisive constraints are the open-core boundary, with email reports, streaming API, SSO, and SLA reserved for paid tiers, and no ad-stack audience story, so Google-dependent advertisers should stay put.[1][2][3]
Key features
Cookie-free traffic measurement Tracker collects no cookies and no personal data, and the platform states full GDPR and CCPA compliance, removing the consent-banner machinery cookie analytics requires.[1]
Traffic-to-revenue coverage in one place One dashboard covers traffic, campaigns, behavior, conversions, and revenue instead of splitting acquisition and monetization reporting across tools.[1][2]
Events, funnels, and journeys Custom events, funnels, journeys, user paths, and A/B testing support conversion analysis beyond pageview counting.[1]
Self-hosting on your own database Self-hosting is free forever with Docker hosting against your own PostgreSQL database; the repository also documents clone, install, build, and start from source.[1][2]
Managed cloud with team controls Cloud plans scale from a free Hobby tier to Enterprise with team seats, custom domains, API access, US and EU hosting, an uptime SLA, and enterprise support.[1]
Documented tracker and API Docs provide tracker configuration, data-collection reference, and an API reference, and the repository lists api among its topics.[1][2]
MIT-licensed open source core The repository declares an MIT license with a TypeScript codebase, 111 releases, and commits days before this review, confirming actively maintained open source.[1]
Who will love it
Site owners who want to drop cookie banners: cookieless measurement with stated GDPR and CCPA compliance directly removes the consent workflow.[1]
Small teams needing campaign and conversion answers without a reporting suite: events, funnels, and revenue attribution arrive in one dashboard at Hobby or self-hosted cost.[1][2]
Teams able to run Docker with PostgreSQL who want data ownership: the free self-hosted path keeps analytics data on infrastructure they control.[1][2]
Who should avoid it
Advertisers built on Google audiences: Umami collects no personal data by design, so audience export into an ad stack is outside its scope.[1][2]
Self-hosters wanting cloud conveniences: the pricing FAQ states Cloud includes email reports and streaming API not available in self-hosted, so that gap is a permanent edition boundary, not a setup detail.[1]
Teams requiring SSO or an SLA without enterprise spend: SAML SSO, US/EU hosting choice, uptime SLA, and enterprise support sit on the Enterprise plan, and self-hosting means owning identity and operations.[1]
Alternatives and compatibility
Google Analytics is the catalogue replacement target: the repository lists google-analytics among its topics, scoping the relationship to privacy-first website measurement.[1]
Cloud and self-hosted coexist rather than compete: the same core runs free on your infrastructure or paid as a managed service with additional cloud-only features.[1]
Migration is documented on both sides: the docs cover switching to Umami Cloud and importing from other platforms, so evaluation can start without committing to either deployment model.[1][2]
Questions worth asking
Is Umami a good Google Analytics replacement?
For privacy-first traffic, campaign, and conversion measurement, yes: Umami covers that workflow without cookies or personal data, and its repository names Google Analytics among its topics. If your deciding factor is feeding audiences into Google Ads, stay with Google Analytics, since that integration is what Umami deliberately does not replicate.[1][2]
How much does Umami cost per month?
Self-hosting is free forever, and the Cloud Hobby tier is free with 3 sites and 6,000 monthly events. Paid cloud tiers add events, sites, team seats, and enterprise controls; the FAQ notes Cloud includes features such as email reports and streaming API that self-hosted lacks. Checked October 13, 2026.[1]
Can you self-host Umami?
Does Umami support SSO?
Only on the Enterprise cloud plan, which lists SAML SSO. All other cloud tiers and the self-hosted deployment have no documented SSO, so teams with a single-sign-on requirement should budget for Enterprise or own identity themselves.[1]
Sources and editorial review
Source research. Reviewed on October 13, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.
We have not run or tested this product.
- Umami homepage (official)
official · Observed October 13, 2026
Official homepage: privacy-first positioning, no cookies or personal data, GDPR/CCPA compliance, traffic-to-revenue coverage, self-host and cloud plans, docs and GitHub links.
- Umami pricing (official)
official · Observed October 13, 2026
Pricing page: free self-hosting with Docker, free Hobby cloud tier, paid Starter/Growth/Enterprise tiers, SAML SSO and SLA on Enterprise, US/EU hosting, cloud-only features FAQ.
- Umami docs (official)
official · Observed October 13, 2026
Docs home: getting started, Cloud versus self-hosting, website management, data collection, tracker configuration, API reference, migration and import guides.
- Umami GitHub repository
official · Observed October 13, 2026
Repository page: umami-software/umami description, MIT license, TypeScript stack, 111 releases, recent activity, analytics/privacy/google-analytics/api topics, Node 18 and PostgreSQL requirements.