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OpenSourceAlternatives

Google Analytics alternatives

14 projects to consider for your Google Analytics workflows.

12 open source · 2 custom license

Explore OpenSEO, OpenPanel and Plausible Analytics. Each takes a different approach to your Google Analytics workflows. Read its capabilities and limitations to find the right fit.

Catalogue facts checked August 31, 2026

OpenSEO

Self-hosted keyword, backlink, and rank tracking

Open sourceMITSelf-hosted

Agencies, freelancers, and in-house SEOs who track many domains and resent per-seat SaaS pricing will get the most from OpenSEO. Its six workflows cover keyword research, AI-powered content briefs, technical audits, backlink analysis, rank tracking, and reporting in one self-hosted app, with DataForSEO as the metered data source so spending follows usage. The tradeoff is youth: backlink depth trails Ahrefs, reporting polish trails Semrush, and you own the hosting, updates, and backups. If you can run a Docker container and fund a small DataForSEO balance, choose OpenSEO; if you need the deepest link index or zero operational responsibility, stay with Ahrefs or Semrush.[1][2][3]

Good fit. Agencies tracking ten or more domains save the most, because metered data stays roughly flat where per-seat SaaS multiplies with every domain.[1]

Keep in mind. Link-first teams whose outreach depends on backlink depth nobody else has should stay with Ahrefs, which keeps that crown for now.[1]

Repository review signals: unknown status, very stale · Observed August 31, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

Two named independent hands-on reports: Digital Dawn's September 2026 agency review after testing the self-hosted deployment, and Joao Queiros's September 2026 practitioner hands-on covering Docker deploy and Claude Code MCP integration. Three labelled excerpts totalling 32 words are quoted exactly; full reports are linked in the readable draft. Purposive sample of two inspected independent hands-on reports, not a prevalence estimate. Both reporters are technical practitioners; managed-hosted and non-technical experiences are not represented. No Reddit or G2 original user reports were located despite a dedicated search; that absence is a recorded evidence gap, not a claim about user sentiment.

  1. OpenSEO official README (github.com/every-app/open-seo)

    official · Observed October 9, 2026

    Primary source for identity, licence, workflows, stack, deployment, pricing shape, hosted plan, MCP/skills, and roadmap posture.

  2. OpenSEO Review 2026: The $10/Month Semrush Alternative (Digital Dawn)

    community · Observed October 9, 2026 · Published September 23, 2026

    Independent agency hands-on: feature testing, pricing table, pros/cons, verdict, and FAQ answers used for fit, limitations, cost, and community evidence.

  3. OpenSEO with Claude Code: A Self-Hosted Semrush Alternative (Joao Queiros)

    community · Observed October 9, 2026 · Published September 13, 2026

    Second independent hands-on confirming Docker deploy, auth caution, DataForSEO deposit observation, and MCP/agent workflow; used for self-hosting FAQ and community evidence.

OpenPanel

Web and product analytics in one cookie-free dashboard

Open sourceAGPL-3.0Self-hosted

Small product teams that run both marketing-site analytics and in-app event tracking get the most from OpenPanel. It puts page traffic, funnels, retention, and session replay in one cookie-free dashboard instead of two subscriptions. Teams that need a mature experimentation engine, warehouse-native storage, or hundreds of native integrations should stay with an incumbent such as Mixpanel for now. If one dashboard for web plus product events with EU-friendly hosting covers the shortlist, start on the free cloud tier or self-host the AGPL version; if the evaluation hinges on enterprise integrations, shortlist the incumbents instead.[1][2]

Good fit. Small product teams running two analytics bills: one snippet and one dashboard cover the marketing site and the app together, starting free.[1][2]

Keep in mind. Teams wired into a deep enterprise stack: thirty-plus integrations is a short list next to incumbents with hundreds, and warehouse-native workflows were not evidenced on the pages checked.[1]

Repository review signals: unknown status, very stale · Observed August 31, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. OpenPanel Analytics - An open-source alternative to Mixpanel

    official · Observed October 9, 2026

    Official homepage: open-source Mixpanel alternative combining web and product analytics; cookie-free with no fingerprinting; EU/US hosting with DPAs; funnels, retention, replay; SDKs, REST API, MCP server; 30+ integrations including WordPress, Framer, Shopify, Webflow; remote team Oslo, Bergen, London, New York.

  2. OpenPanel Pricing

    official · Observed October 9, 2026

    Official pricing: Starter $0 for 25k events, Pro $20/month for 100k events, Scale $99/month for 150k events plus $0.60 per extra 1k; session replay add-on in all tiers; self-hosted community AGPLv3 versus enterprise paid plans; monthly or annual billing with cancel-anytime terms.

Plausible Analytics

Lightweight web analytics without cookies or personal data

Open sourceAGPL-3.0Self-hosted

People who want honest, low-ceremony web stats benefit most from Plausible: a sub-kilobyte-class script plus a single-page dashboard remove both the page-weight cost and the consent-banner burden of incumbent analytics. The constraint is scope: it answers the essential handful of questions and declines the rest, and the free edition is one you operate yourself. Sites wanting simple private stats with optional self-hosting should choose Plausible; sites wanting a free hosted suite with deep segmentation should stay with Google Analytics.[1][2]

Good fit. Privacy-regulated site owners: no cookies and EU hosting remove the consent-banner negotiation that cookie analytics forces.[1]

Keep in mind. Analysts needing deep segmentation: Plausible deliberately declines every question beyond the essential handful.[1]

Repository review signals: unknown status, very stale · Observed August 31, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Plausible homepage (official)

    official · Observed October 9, 2026

    Official homepage: one-page dashboard, GA import, script-size claim, no-cookie positioning, EU hosting, customer count, team page, trial mention.

  2. Open source page (official)

    official · Observed October 9, 2026

    Official open-source page: AGPLv3 Community Edition, Cloud versus CE comparison, premium Cloud-only features, trailing CE releases, subscription funding, 30-day trial, public stats link.

Aptabase

Privacy-first open-source analytics for mobile and desktop apps

Open sourceAGPL-3.0Self-hostedManaged hosting

Aptabase suits developers and small teams that want app usage insight with full anonymity and the option to self-host. Teams needing user-level reporting, attribution, or website analytics should weigh Firebase or a dedicated web analytics tool instead.[1][2]

Good fit. Indie developers and small teams measuring mobile or desktop app usage without a privacy review burden.[1]

Keep in mind. Product teams needing user-level reporting such as monthly active users, per-user retention, or funnels tied to individuals, which anonymity rules out.[1]

Repository review signals: unknown status, very stale · Observed October 3, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 7, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Aptabase - Analytics for Apps

    official · Observed October 7, 2026

    Official Aptabase site index: privacy-first analytics positioning, who it is and is not for, feature list, 17 SDK platforms, monthly pricing tiers, EU/US hosting, AGPL-3.0 server with MIT SDKs, and self-hosting route.

  2. aptabase/aptabase repository

    official · Observed October 7, 2026

    Public aptabase/aptabase repository README: open-source Firebase and Google Analytics alternative for mobile, desktop, and web apps; managed cloud and free self-hosting paths; SDK list; Plausible inspiration credit; AGPLv3 server with MIT SDK licensing.

Betterlytics

Privacy-first web analytics with funnels, journeys, and no cookies

Open sourceAGPL-3.0Self-hostedManaged hosting

Privacy-conscious site owners switching off Google Analytics get the most from Betterlytics. Its cookieless EU-hosted tracking with funnels, journeys, session replay, and error tracking in one dashboard delivers insight without consent banners, backed by a free 5,000-events tier and AGPL-3.0 self-hosting. The constraint is operations and scale: self-hosting needs a VPS with Docker and DNS you maintain, and cloud costs scale with event volume, so high-traffic or no-ops teams should weigh that. If you want private analytics with data ownership, choose Betterlytics; if you need the incumbent ecosystem and its integrations, stay with Google Analytics.[1][2][3]

Good fit. Privacy-conscious site owners leaving Google Analytics: cookieless EU hosting plus a GA import path directly addresses the banner and compliance reasons teams switch.[1][2]

Keep in mind. Teams with no one to run servers: the self-hosted path needs a VPS, Docker, DNS, and ongoing updates, which is real operations work compared with the cloud plan.[1][2]

Repository review signals: unknown status, very stale · Observed October 3, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Reviewed by Sanjib Sah. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Betterlytics homepage (official)

    official · Observed October 9, 2026

    Official homepage: privacy-first positioning, cookieless EU hosting, funnels, journeys, replay, error tracking, real-time dashboard, custom events, GA import, cloud and self-hosted editions.

  2. Betterlytics pricing (official)

    official · Observed October 9, 2026

    Official pricing page: Free $0 for 5,000 events, paid tiers from $19 for 100,000 events, unlimited seats and sites, annual discount, event-based scaling.

  3. Betterlytics about (official)

    official · Observed October 9, 2026

    Official about page: bootstrapped team, privacy mission, EU hosting, transparency positioning.

  4. Betterlytics self-hosting docs (official)

    official · Observed October 9, 2026

    Official self-hosting docs: Docker deployment requirements including VPS sizing, Docker, domain with DNS, trusted-host registration; you own updates and scaling.

  5. Betterlytics GitHub repository (official)

    official · Observed October 9, 2026

    Official public repository: AGPL-3.0 licence, Next.js and ClickHouse stack, documented feature scope, release history.

Countly

Self-hosted product analytics with funnels, cohorts, and push.

Custom licenseAGPL-3.0 with modified Section 7 (Countly Lite License)Self-hostedManaged hosting

Teams that must keep product analytics on their own infrastructure benefit most from Countly, especially mobile-first products in privacy-regulated contexts. Its distinguishing capability is combining self-hosted event, funnel, cohort, and retention analytics with built-in engagement tools such as push notifications, surveys, and A/B testing, so teams act on data without exporting it to a third-party cloud. The material tradeoff is operational responsibility: supported self-hosting and managed hosting sit behind paid Flex and Enterprise plans from $175 per month, and the public review footprint is small, so confirm support coverage and SDK fit for your platforms during the trial.[1][2][3][4]

Good fit. Healthcare, finance, and EU-facing products that must keep behavioral data on owned infrastructure or in a managed private cloud instead of a third-party analytics cloud.[1][2]

Keep in mind. There is no autocapture: every tracked event must be defined manually in the SDK, which slows initial instrumentation compared with auto-capturing tools.[1]

Repository review signals: unknown status, very stale · Observed October 3, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

Two labelled excerpts from the public G2 Countly listing (20 reviews, 4.1 out of 5 as observed): one September 2021 telecommunications ease-of-use report and one August 2021 small-business autocapture-limitation report. G2-only sample: two labelled excerpts totaling 24 quoted words from one listing URL, within the 25-word per-source budget. No Reddit originals could be opened within the research budget. Anecdotes are not prevalence claims, and none of this reflects hands-on testing by the author.

  1. Countly: Product Analytics Platform

    official · Observed October 9, 2026

    Official homepage as observed: product analytics positioning, dashboards, AI analytics, funnels, journeys, A/B testing, surveys, push notifications, 10 SDKs, first-party data and self-host privacy stance, Google Analytics migration positioning.

  2. Countly Pricing: Product Analytics for Every Stage

    official · Observed October 9, 2026

    Official pricing page as observed: Flex usage-based plans from $175/month (managed private cloud, Premium Analytics), Enterprise custom (self-hosted, dedicated support, SLAs), unlimited data plans, no per-seat pricing, 14-day free trial.

  3. Countly/countly-server on GitHub

    official · Observed October 9, 2026

    Project repository as observed: 5,914 stars, 700+ forks, Node.js and MongoDB stack, Docker and Ubuntu 22.04 install, automated upgrades, Lite/Enterprise/Flex plan split, modified AGPL-3.0 Section 7 license, push notifications and remote config features.

  4. Countly Reviews on G2

    community · Observed October 9, 2026

    G2 reviews listing as observed: 4.1 out of 5 from 20 reviews. Two labelled excerpts (24 quoted words total, within the 25-word per-source budget) with roles and dates; one ease-of-use endorsement and one autocapture-limitation counterpoint. G2-only sample; no Reddit originals inspected.

Databuddy

Cookieless product analytics with funnels, errors and uptime

Open sourceAGPL-3.0Self-hostedManaged hosting

Our assessment is that Databuddy merits evaluation when a startup wants cookieless product analytics plus errors, uptime and flags in one dashboard. Its free tier is genuinely generous and the API-first design suits developer-led teams. The decisive tradeoff is maturity: a young, fast-moving codebase with pending self-host packaging and almost no independent track record, so verify event volume, upgrade cadence and certification needs before committing.[1][2][3][4]

Good fit. Startups leaving Google Analytics for a cookieless, privacy-first setup get comparable journey tracking with less compliance friction.[1][2]

Keep in mind. Self-hosting runs from Docker Compose today, but the repository notes the packaged release image is still unpublished, so self-hosters track latest source and own the operations.[1]

Repository review signals: unknown status, very stale · Observed October 3, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

One inspected independent published review (Analytics Alternatives, October 7 2026) alongside official Databuddy documentation and repository records. Single independent review plus vendor documentation; no Reddit or G2 firsthand reports were found in this research pass, so no verbatim testimonials are included. Findings are themes from one outside account, not prevalence or satisfaction scores.

  1. Databuddy - privacy-first analytics

    official · Observed October 9, 2026

    Vendor homepage; capability, install, AI analyst and compliance claims.

  2. Databuddy pricing

    official · Observed October 9, 2026

    Vendor pricing; plan and event limits, overage terms.

  3. Databuddy vs Umami comparison

    official · Observed October 9, 2026

    Vendor comparison; Umami positioning and no-code boundary.

  4. Databuddy GitHub repository

    official · Observed October 9, 2026

    Repository README; license, stars, stack and self-host mechanics.

  5. Databuddy review: AI-native analytics

    community · Observed October 9, 2026 · Published October 7, 2026

    Independent editorial review with a dated scored verdict; only outside account found (not a user-forum report).

Fathom Lite

Self-hosted, open-source website analytics with a simple dashboard

Open sourceMITSelf-hosted

Site owners who want Google-free analytics on hardware they control will get the most from Fathom Lite: free, MIT-licensed, simple to run, and honest about what it measures. Its frozen feature set and cookie-based tracking are the price of that simplicity. Teams that need events, funnels, or managed reliability — or that simply will not operate a server — should budget hosted Fathom from $15 per month instead of stretching Lite past its maintenance-mode limits.[1][2][3]

Good fit. Privacy-conscious owners wanting a GA alternative without a monthly fee: Lite removes Google from the loop at the cost of running one small service.[1][2]

Keep in mind. Teams needing a moving product: maintenance mode means bugs get fixed but the Lite UI, cookie-based tracking, and feature list are frozen where they stand.[1]

Repository review signals: unknown status, very stale · Observed October 5, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

Two labelled excerpts from public G2 reviews of Fathom Analytics (roles and dates preserved), April 2024 and August 2026: one on seamless privacy-respecting operation, one limited-features counterpoint. G2-only sample: two inspected excerpts (24 quoted words total against one listing URL, within the 25-word per-source budget) from a 21-review, 4.7/5 base. These reviews describe hosted Fathom Analytics, Lite's commercial successor, not Lite itself; they are used as adjacent experience evidence for the shared simplicity/privacy proposition, not as reports of running Lite. No Reddit originals could be opened within the research budget. Anecdotes are not prevalence claims, and none of this reflects hands-on testing by the author.

  1. usefathom/fathom repository README

    official · Observed October 9, 2026

    Official repository README (observed October 9, 2026): Lite is the previous open-source version of Fathom Analytics, MIT licensed, Go + Preact, ~8,020 stars / 386 forks; maintenance mode (bugfixes only); Lite-vs-hosted comparison table; install via Go/npm or Docker with config file; `fathom user add`; port 8080; tracking snippet; CSP directives.

  2. Fathom Analytics homepage

    official · Observed October 9, 2026

    Official homepage (observed October 9, 2026): hosted Fathom positioning — GDPR-friendly analytics without cookie banners, EU isolation option, events/funnels/ecommerce/teams/uptime monitoring; pricing from $15/mo per 100k pageviews ($25/200k, $45/500k); testimonials; migration guides from GA/Plausible.

  3. Fathom Analytics reviews on G2

    community · Observed October 9, 2026

    G2 Fathom Analytics reviews listing (observed October 9, 2026): 21 reviews, 4.7/5; ease of use and setup praised; limited-features critique present. Reviews describe hosted Fathom Analytics; quoted here as labelled excerpts (24 words against this URL) as adjacent experience evidence.

HitKeep

Privacy-first web analytics for humans and AI agents, self-hosted or in EU/US cloud

Open sourceMITSelf-hostedManaged hosting

Privacy-regulated site owners and small product teams benefit most from HitKeep. Its decisive capability is the combination of cookieless tracking, a single-binary self-hosted build, and agent-ready access through an MCP server and analytics API. The material constraint is youth and scale ceilings: a 2026-vintage codebase with per-site event caps that heavy-traffic estates will outgrow. If you run a small-to-mid site and want sovereign, banner-free stats, choose HitKeep; if you need years of vendor history or internet-scale event volumes, choose an older incumbent instead.[1][2][3]

Good fit. Privacy-regulated European site owners: EU cloud regions and cookieless tracking remove the consent-banner negotiation that cookie analytics forces on every page.[1]

Keep in mind. High-traffic estates: cloud plans cap events per site from 100K to 10M monthly, so properties far above those volumes need a different architecture or an arrangement the public pricing does not describe.[1]

Repository review signals: unknown status, stale · Observed October 11, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 11, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. HitKeep homepage (official)

    official · Observed October 11, 2026

    Official homepage: positioning, cookieless tracking, MCP/API, funnels/journeys/replay, single-binary and Docker self-hosting, EU/US cloud, pricing summary, GA-alternative positioning.

  2. PascaleBeier/hitkeep repository (official)

    official · Observed October 11, 2026

    Repository page: MIT license, Go/Vue/TS languages, topics, DuckDB/NSQ dependencies, MCP server, SSO on all plans, migration support, v0.9.x releases.

  3. HitKeep pricing page (official)

    official · Observed October 11, 2026

    Official pricing page read directly: Starter EUR 9, Growth EUR 29, Scale EUR 79 per site/month, annual rates, 14-day trial, self-hosted free, non-profit discount, VAT exclusion.

Litlyx

Privacy-friendly web analytics with an AI-powered dashboard

Open sourceApache-2.0Self-hostedManaged hosting

Small privacy-conscious teams replacing Google Analytics gain the most from Litlyx. Its one-line tracking script, cookieless GDPR-compliant measurement, and plain-language AI summaries cover the core traffic questions in minutes. The material constraint is scale and maturity: Cloud quotas top out at one million monthly events on the Growth tier, and revenue analytics is still marked as coming soon. If you run a small site and want readable analytics you can self-host, choose Litlyx; if you need proven enterprise scale, choose something bigger.[1][2]

Good fit. Cookieless tracking with no consent banner removes the compliance chore while keeping the familiar traffic reports.[1][2]

Keep in mind. Cloud quotas end at one million monthly events on Growth, and anything beyond that is a contact-sales conversation.[1]

Repository review signals: unknown status, stale · Observed October 11, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 11, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

Two public G2 user reviews of Litlyx observed 2026-10-11, both showing 5.0 ratings, used as labelled excerpts with full-source links. Two G2 excerpts from the inspected sample; no Reddit reports located. Excerpts, not a survey; no prevalence claim is made.

  1. Litlyx official homepage

    official · Observed October 11, 2026

    Official homepage: privacy positioning, one-line script, real-time dashboard, AI Analyst, funnels, retention, Ads tracking, cookieless GDPR compliance, EU/US residency, self-hosting, SDK list.

  2. Litlyx official Cloud page

    official · Observed October 11, 2026

    Official pricing: Self-Hosted, Cloud, Enterprise tiers; Free/Startup/Growth quotas and support levels; EU/US server choice.

  3. Litlyx G2 reviews

    community · Observed October 11, 2026

    Two public G2 user reviews used as labelled excerpts only; not used for catalogue facts.

Matomo

Open-source web analytics with 100% data ownership

Open sourceGPL-3.0Self-hostedManaged hosting

Privacy-regulated teams that need owned analytics data benefit most from Matomo: the On-Premise core records every visit without sampling and the data stays on infrastructure the operator controls. The constraint is operational: the free edition is one you install, update, and scale yourself, and the optimisation features cost extra. Teams wanting owned data with a full testing suite should choose Matomo; teams wanting a near-zero-maintenance stats page should choose Plausible.[1][2][3]

Good fit. Regulated teams: healthcare, public-sector, and EU-facing sites get unsampled reports from controlled infrastructure with GDPR-oriented controls and a cookieless option.[1]

Keep in mind. No server capacity: updates, backups, archiving, and scaling are the operator's job on the free edition; without that capacity the Cloud edition or a lighter hosted tool fits better.[1][2]

Repository review signals: unknown status, stale · Observed October 11, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 11, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Matomo homepage (official)

    official · Observed October 11, 2026

    Official homepage: privacy positioning, ownership and no-sampling claims, 1.4M websites claim, feature list, edition and support pricing mentions.

  2. Matomo pricing (official)

    official · Observed October 11, 2026

    Official pricing: free On-Premise, 21-day Cloud trial with no card, Cloud from 23 EUR/mo, Growth/Business/Enterprise plans, support from 104 EUR/mo.

  3. Matomo GitHub repository

    official · Observed October 11, 2026

    Repository: 21,942 stars, GPL-3.0, formerly Piwik, 6.x branch, PHP/MySQL requirements, installer, API docs, paid premium plugin list.

  4. Catalogue record plausible

    official · Observed October 11, 2026

    Official homepage of the lighter open-source comparator (also an existing catalogue record); relationship evidence only.

OpenWebAnalytics

Self-hosted open-source web analytics with full data ownership

Custom licenseGPL-2.0Self-hosted

OpenWebAnalytics suits WordPress publishers and small teams with a LAMP host who want owned analytics data most. Its server records visitors, pageviews, ecommerce transactions, and configurable actions on infrastructure the operator controls, with heatmaps and Domstream session recordings included free. The constraint is operational: there is no hosted edition, so installation, updates, and scaling on PHP 8.2 and MySQL 5.7 or newer fall on the operator. Teams wanting owned data with a testing suite and vendor support should choose Matomo; teams wanting near-zero-maintenance stats should choose Plausible.[1][2][3]

Good fit. WordPress publishers: the integration plugin adds tracking without touching theme code, and the data stays on the publisher's own server rather than feeding an ad stack.[1][2]

Keep in mind. Teams without server operations: there is no hosted edition, so anyone unable to run updates, backups, and cron maintenance on a PHP/MySQL host should pick a managed product.[1][2]

Repository review signals: unknown status, stale · Observed October 12, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 12, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Open Web Analytics homepage (official)

    official · Observed October 12, 2026

    Official homepage: free and open-source positioning, operator control of instrumentation and analysis, GitHub download, demo.

  2. About OWA (official)

    official · Observed October 12, 2026

    Official about page: GPLv2 license, Javascript and PHP APIs, WordPress support, GitHub wiki docs.

  3. Download OWA (official)

    official · Observed October 12, 2026

    Official download page: tarball or GitHub checkout for own server; no hosted edition offered.

  4. OWA repository README (official)

    official · Observed October 12, 2026

    Repository README: feature list (visitors, pageviews, ecommerce, unlimited sites, first-party tracker, dashboard, heatmaps, Domstream, geolocation, REST API, multi-user, modules), WordPress plugin, PHP SDK, cookie options.

  5. OWA Technical Requirements wiki (official)

    official · Observed October 12, 2026

    Technical Requirements wiki: PHP 8.2+, MySQL 5.7+/compatible, Apache 2.x, cron maintenance.

  6. Catalogue record matomo

    official · Observed October 12, 2026

    Existing catalogue record matomo (published project); closest self-hosted comparator, relationship evidence only.

Rybbit

Cookieless open-source web and product analytics with session replay and funnels

Open sourceAGPL-3.0Self-hostedManaged hosting

Teams leaving Google Analytics for private, low-ceremony product analytics benefit most from Rybbit: an 11 KB cookieless script plus session replay, funnels, and a real-time dashboard cover both web stats and behavior work. The constraints are commercial and operational: SSO and Web Vitals sit in paid or cloud-only tiers, and the free edition is a multi-service Docker Compose stack you operate yourself. Sites wanting private analytics with replay and funnels should choose Rybbit; sites wanting a free hosted suite or SSO on a cheap tier should look elsewhere.[1][2][3]

Good fit. Privacy-conscious teams replacing Google Analytics: cookieless tracking and EU-hosted cloud remove the consent-banner negotiation that cookie analytics forces.[1][2]

Keep in mind. Teams wanting SSO on a cheap tier: Single Sign-On is listed under the Enterprise plan only.[1]

Repository review signals: unknown status, stale · Observed October 12, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 12, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Rybbit homepage (official)

    official · Observed October 12, 2026

    Official homepage: open-source cookieless web and product analytics replacing Google Analytics, 11 KB script, GDPR/CCPA, EU-hosted cloud or self-hosted, session replay, funnels, journeys, goals, retention, Web Vitals, error tracking, REST API with MCP server, GitHub source link.

  2. Rybbit pricing (official)

    official · Observed October 12, 2026

    Official pricing: 7-day free trial, Standard from $13/month and Pro from $26/month billed annually at 100K pageviews, Enterprise custom with SSO, infinite retention, dedicated instance, on-premise installation; 3-year Standard and 5-year Pro retention.

  3. Rybbit README (vendor)

    official · Observed October 12, 2026

    Vendor README: sessions, replays, goals, retention, journeys, funnels, custom events, maps, real-time dashboard, organizations; comparison table against GA4, Plausible, and Cloudflare; Web Vitals marked cloud-only.

Umami

Privacy-first web analytics without cookies, self-hosted or in the cloud

Open sourceMITSelf-hostedManaged hosting

Privacy-conscious site owners who want traffic, campaign, and conversion answers without cookie banners get the most from Umami: its MIT-licensed core runs free on their own PostgreSQL via Docker, and Umami Cloud removes the operations burden. The decisive constraints are the open-core boundary, with email reports, streaming API, SSO, and SLA reserved for paid tiers, and no ad-stack audience story, so Google-dependent advertisers should stay put.[1][2][3]

Good fit. Site owners who want to drop cookie banners: cookieless measurement with stated GDPR and CCPA compliance directly removes the consent workflow.[1]

Keep in mind. Advertisers built on Google audiences: Umami collects no personal data by design, so audience export into an ad stack is outside its scope.[1][2]

Repository review signals: unknown status, stale · Observed October 13, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 13, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Umami homepage (official)

    official · Observed October 13, 2026

    Official homepage: privacy-first positioning, no cookies or personal data, GDPR/CCPA compliance, traffic-to-revenue coverage, self-host and cloud plans, docs and GitHub links.

  2. Umami pricing (official)

    official · Observed October 13, 2026

    Pricing page: free self-hosting with Docker, free Hobby cloud tier, paid Starter/Growth/Enterprise tiers, SAML SSO and SLA on Enterprise, US/EU hosting, cloud-only features FAQ.

  3. Umami GitHub repository

    official · Observed October 13, 2026

    Repository page: umami-software/umami description, MIT license, TypeScript stack, 111 releases, recent activity, analytics/privacy/google-analytics/api topics, Node 18 and PostgreSQL requirements.

Compare Google Analytics alternatives

Known catalogue facts at a glance. Columns with no reviewed values are omitted. “Not reviewed” means unknown, not that a capability is absent.

Known facts for Google Analytics alternatives
ProjectLicense policyHostingDeploymentEnterprise supportBest fit
OpenSEOMIT · OSI-approvedSelf-hostedNot reviewedNot reviewedNot reviewed
OpenPanelAGPL-3.0 · OSI-approvedSelf-hostedNot reviewedNot reviewedNot reviewed
Plausible AnalyticsAGPL-3.0 · OSI-approvedSelf-hostedNot reviewedNot reviewedNot reviewed
AptabaseAGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateNot reviewedIndie developers and small teams measuring mobile or desktop app usage; Apps that need anonymous session and event insights without a consent banner
BetterlyticsAGPL-3.0 · OSI-approvedSelf-hosted + ManagedNot reviewedNot reviewedPrivacy-first web analytics without cookie banners; Sites needing funnels, journeys, and session replay
CountlyAGPL-3.0 with modified Section 7 (Countly Lite License) · customSelf-hosted + ManagedmoderateYesMobile product analytics; Funnels and cohorts
DatabuddyAGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateYesStartups consolidating traffic, events and errors in one dashboard; Teams tracking funnels and goals without cookies or banners
Fathom LiteMIT · OSI-approvedSelf-hostedmoderateNoSimple self-hosted website traffic dashboards
HitKeepMIT · OSI-approvedSelf-hosted + ManagedNot reviewedNot reviewedPrivacy-first web analytics without cookie banners; Teams wanting one-binary self-hosting plus an EU/US managed cloud
LitlyxApache-2.0 · OSI-approvedSelf-hosted + ManagedNot reviewedNot reviewedPrivacy-conscious site owners replacing Google Analytics; Indie makers and small teams wanting simple real-time traffic insight
MatomoGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateYesPrivacy-regulated sites needing full data ownership; Teams replacing Google Analytics without sampling
OpenWebAnalyticsGPL-2.0 · customSelf-hostedmoderateNot reviewedWordPress publishers wanting analytics without third-party trackers; Small teams with a PHP and MySQL host who want owned data
RybbitAGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateYesPrivacy-conscious teams replacing Google Analytics; Product teams using funnels and session replay
UmamiMIT · OSI-approvedSelf-hosted + ManagedmoderateYesPrivacy-conscious site owners replacing cookie banners; Small teams tracking campaigns and conversions

Before you switch

  • Check that the project covers the workflows and data you need to move.
  • Confirm that the license terms fit how you plan to run, modify, and distribute it.
  • Choose between self-hosting responsibility and a reviewed managed option.
  • Open the project page for repository freshness, review dates, and any unresolved requirements.

Browse by requirements

Explore projects grouped around common requirements.

Best overall by organic score

OpenSEO, OpenPanel, Plausible Analytics

About Google Analytics

Google Analytics is free at the point of use because the data feeds an advertising business. For sites that advertise through Google, that integration is the entire value: audiences built here are usable directly in campaigns.

For everyone else the cost shows up as a consent banner, a heavy script, sampled reports, and an event model that changed shape entirely between versions. It is the default rather than the best answer.

Google · Free, GA4 360 negotiated for enterprise · Checked August 31, 2026

Official website
How this list is ordered

Recommended · Organic catalogue order.

A deterministic editorial score using relationship confidence, category fit, logarithmic popularity, as-of maintenance and freshness, with bounded anomaly quarantine and known-data penalties. Payment is fixed at zero.

Payment does not affect organic ranking. Order is a starting point, not a universal recommendation.

OpenAlternative organic alternatives v4 · version 4