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HubSpot alternatives

9 projects to consider for your HubSpot workflows.

8 open source · 1 custom license

Explore Atomic CRM, CRM and Erxes. Each takes a different approach to your HubSpot workflows. Read its capabilities and limitations to find the right fit.

Catalogue facts checked August 31, 2026

New

Atomic CRM

Self-hosted CRM toolkit developers can reshape in code

Open sourceMITSelf-hostedManaged hosting

Atomic CRM is a free, open-source CRM toolkit for teams that would rather own their sales software than rent it. It handles contacts, deals, tasks, and activity history well, then hands developers the code to reshape everything. The trade is setup effort: there is no hosted plan, so teams without React and Supabase skills should look elsewhere.[1][2]

Good fit. Developers who can fork a repository and edit TypeScript get a CRM shaped exactly to their process instead of rented screens.[1]

Keep in mind. There is no sign-up-and-go hosted plan. Teams fork the repository, start a local Supabase backend with Docker, and deploy the Vite frontend themselves.[1]

Repository review signals: unknown status, very stale · Observed October 3, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 7, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Atomic CRM - The Open-Source CRM Built Around Your Business

    official · Observed October 7, 2026

    Vendor product page: feature list, workflow capabilities, tech stack, security and compliance, pricing and setup services. Inspected 2026-10-07.

  2. marmelab/atomic-crm on GitHub

    official · Observed October 7, 2026

    Repository landing page confirming the full-featured CRM positioning on React, shadcn/ui, and Supabase. Inspected 2026-10-07.

CRM

Self-hosted CRM where research agents maintain the pipeline

Open sourceMITSelf-hosted

Small sales teams that hate CRM data entry get the most from CRM: its background research agents enrich company, contact, and deal records, book dated follow-ups with reasons, and hold weak matches for human review instead of guessing. The decisive constraint is operational: it is a self-hosted, single-tenant MIT stack of three services plus Postgres and OAuth, so teams needing hosted onboarding or support should choose an established provider such as HubSpot or Salesforce.[1][2]

Good fit. Small sales teams drowning in CRM hygiene: background research agents keep company, contact, and deal records current so reps stop doing manual data entry.[1][2]

Keep in mind. Non-technical teams wanting hosted onboarding: setup needs a clone, env secrets, Postgres, and OAuth wiring, with no documented managed onboarding path.[1]

Repository review signals: unknown status, very stale · Observed October 3, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Comp AI CRM repository README (official)

    official · Observed October 9, 2026

    Official repository README: agent-first positioning, people-first capture, evidence rules, agent service with 18 tools and 4 skills, self-host steps, auth, single-tenant scope, MIT license.

  2. Comp AI CRM homepage (official)

    official · Observed October 9, 2026

    Official site: The CRM for agents positioning, company/contact/deal records, agent follow-ups, renewal briefs, team agents, and deployment note.

Erxes

Open-source experience platform for marketing, sales, and support

Open sourceAGPL-3.0Self-hostedManaged hosting

Erxes fits small to mid-sized teams that want marketing, sales, and support in one self-hosted workspace instead of paying for HubSpot plus Zendesk plus Linear. Its plugin-based Experience Operating System covers a shared team inbox, tiered sales pipelines, marketing automation, and task tracking, with a free hosted tier for up to 1,000 contacts. The material constraint is operational maturity: self-hosting needs in-house effort and the independent user-report record is thin at 7 short launch reviews. If you have DevOps capacity and want data ownership, choose the Community Edition; if you need a managed service with minimal setup, choose the hosted Growth plan.[1][2][3][4]

Good fit. Teams currently paying for HubSpot plus Zendesk plus Linear that have someone able to run a self-hosted service gain the most, since one system covers all three workflows.[1][2]

Keep in mind. Teams with nobody to operate a self-hosted service should avoid the Community Edition path, since the vendor itself sells assisted onboarding as a 499 dollar service.[1][2]

Repository review signals: unknown status, very stale · Observed October 5, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

Product Hunt launch page for erxes observed October 2026: 7 short user reviews and maker comments, plus the maker's Retroky skeptics paragraph. Very thin public record: one launch announcement with 7 short reviews and no inspected Reddit or G2 firsthand deployment reports. No prevalence or satisfaction conclusions can be drawn; the section below summarizes only the inspected sample.

  1. erxes/erxes GitHub repository

    official · Observed October 9, 2026

    Official monorepo for the Experience Operating System: tagline unifying marketing, sales, operations, and support; AGPL-3.0 license; about 3,500 stars and 800 forks observed; positions against HubSpot, Zendesk, Linear, and Wix; enterprise plugins under separate license.

  2. erxes official product introduction

    official · Observed October 9, 2026

    Official product introduction: XOS definition, Marketing/Sales/Support/Operations module descriptions, plugin catalogue of 20 plus modules, 25,000-plus company claim (vendor-reported, unverified), and self-hosting documentation path.

  3. erxes official pricing

    official · Observed October 9, 2026

    Official hosted pricing checked October 2026: free tier (1,000 contacts, 2 seats), Growth 19 dollars monthly or 15 dollars annual per seat, Scale from 12,500 dollars per year, 300 dollar credit footnote, 499 dollar onboarding and integration services.

  4. erxes Product Hunt launch page

    community · Observed October 9, 2026

    Launch announcement page: team-inbox positioning, one-team-experience framing, 7 short user reviews praising the open-source approach, maker Retroky skeptics paragraph, 17,500 follower claim (maker-claimed, unverified). Used only as an aggregate interest signal, not a testimonial source.

EspoCRM

Self-hosted open-source CRM for sales, marketing, and support

Open sourceAGPL-3.0Self-hostedManaged hosting

Teams that want an open-source CRM on their own servers with deep no-code customization get the most from EspoCRM: its Entity Manager, portal, and API cover the sales-plus-support core well. The decisive tradeoff is packaging: reporting, workflows, and BPM live in the paid Advanced Pack, so buyers who want everything built in should choose HubSpot instead, and pack prices belong in the budget before committing.[1][2][3]

Good fit. Small and mid-size businesses that want customer data on infrastructure they control: self-hosting plus a stated GDPR-compliant process keeps residency and retention decisions in-house.[1][2]

Keep in mind. Buyers expecting built-in reporting and automation: dashboards, scheduled reports, workflows, and BPM live in the paid Advanced Pack, so the free core alone will disappoint teams coming from all-inclusive SaaS.[1]

Repository review signals: unknown status, very stale · Observed October 5, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

One inspected G2 aggregate page for EspoCRM (4.4 out of 5 from 20 shown reviews, ease-of-use 8.8) plus the vendor's self-reported adoption of more than 50,000 companies in 163 countries. Single short excerpt from one inspected aggregate page; not a prevalence measure. G2 aggregates may reflect incentivized collection, and vendor adoption figures are self-reported.

  1. EspoCRM homepage (official)

    official · Observed October 9, 2026

    Official homepage: self-hosted open-source positioning, 50,000+ companies claim, compatibility list, features overview (sales automation, customization, email, cases, portal, API, security, LDAP/OIDC), and AGPLv3 plus commercial licence note.

  2. EspoCRM cloud features (official)

    official · Observed October 9, 2026

    Official cloud page: feature catalogue (sales, marketing, service, integrations, productivity), cloud servers offered in the United States and Germany, and GDPR-compliant process statement.

  3. EspoCRM Advanced Pack (official)

    official · Observed October 9, 2026

    Official Advanced Pack page: paid extension adding reports and dashboards, workflows, BPM, plus quotes, invoices, and additional modules, with vendor support contacts.

  4. EspoCRM reviews aggregate (G2)

    community · Observed October 9, 2026

    G2 aggregate review page for EspoCRM: 4.4/5 average across 20 shown reviews, ease-of-use 8.8, cloud pricing from $15/user/mo annual ($19 monthly), and individual like/dislike excerpts with reviewer roles.

Frappe CRM

Open-source CRM that tracks leads, deals, and follow-ups

Open sourceAGPL-3.0Self-hostedManaged hosting

Small and mid-market sales teams that want a free, self-hosted pipeline with WhatsApp outreach benefit most from Frappe CRM. Its lead and deal views, shared activity timeline, automatic Meta and Google lead capture, follow-up scheduling, and REST API cover the core sales workflow, free to self-host with unlimited users or from $5 per month on Frappe Cloud. The material constraint is evidence: no independent Reddit or G2 firsthand reports surfaced, so vendor claims stand on official documentation alone.[1][2]

Good fit. Small and mid-market sales teams that want HubSpot-style lead and deal tracking without per-seat fees get the full pipeline free to self-host with unlimited users.[1][2]

Keep in mind. No original Reddit or G2 firsthand reports surfaced within budget, so this assessment rests on official documentation and catalogue facts; treat single-vendor claims about ease and support speed as marketing until confirmed by independent operators.[1][2]

Repository review signals: unknown status, very stale · Observed October 6, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Free and Open Source CRM (official Frappe page)

    official · Observed October 9, 2026

    Official Frappe CRM page: lead/deal pipeline, activity timeline, WhatsApp/email/calls, Meta/Google lead sync, follow-up scheduling, stage forecast, reports, mobile app, REST API; unlimited users; self-host free forever; Frappe Cloud from $5/mo compute-based; 1-click backups, 2FA, SSL; 4-step migration; support responds within 24h on business days.

  2. frappe/crm repository (official GitHub)

    official · Observed October 9, 2026

    Official repository frappe/crm: simple modern CRM tool, about 4.6k stars with 700+ forks and 40+ contributors; AGPL-3.0; Docker and easy-install script supported; user docs at docs.frappe.io/crm; companion mobile app repo; community forum and contribution guide linked.

Krayin

Open-source Laravel CRM for leads, pipelines, and conversations

Open sourceMITSelf-hostedManaged hosting

Small sales teams that want a self-hosted pipeline CRM without per-seat fees will get the most from Krayin. Its lead tracking, drag-and-drop pipelines, custom attributes, and Sanctum-authenticated REST API cover the core lead-to-deal workflow at no license cost. Teams that need built-in marketing depth, native mobile apps, or documented SSO should look at hosted options such as HubSpot or Twenty instead. If you have a server and basic PHP hosting skills, start with self-hosted Krayin; if you need managed simplicity, price Krayin Cloud or compare Twenty before you commit.[1][2][3][4]

Good fit. Small sales teams avoiding seat licenses: the MIT-licensed core covers leads, pipelines, quotes, and email follow-up at zero license cost on your own server.[1][2][3]

Keep in mind. Teams wanting managed simplicity with published prices: Krayin Cloud hosting is quote-based with no public per-month rates, so budgeting needs a sales conversation.[1]

Repository review signals: unknown status, stale · Observed October 11, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 11, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Krayin CRM official homepage

    official · Observed October 11, 2026

    Identity anchor and capability evidence: free open-source Laravel CRM positioning, lead and pipeline management, email integration, roles and permissions, dashboards, and changelog.

  2. Krayin CRM features

    official · Observed October 11, 2026

    Feature evidence: contacts, leads with milestones, drag-and-drop pipelines, quotes, SendGrid campaigns, events, RBAC, custom attributes, SaaS extension, DataGrid, WhatsApp and Messenger extensions.

  3. krayin/laravel-crm repository

    official · Observed October 11, 2026

    Repository identity: krayin/laravel-crm, MIT license statement, star and fork counts, demo credentials, install docs, v2.4.0 November 2025.

  4. Krayin CRM developer docs

    official · Observed October 11, 2026

    Self-hosting, API, and evolution evidence: v2.x release notes, manual installation with requirements, Sanctum REST API, package development, custom attributes, AI agent skills.

  5. Krayin CRM cloud hosting

    official · Observed October 11, 2026

    Cost and hosting evidence: managed Krayin Cloud with pay-for-servers quote pricing and no published monthly rates; self-hosted core stays free.

Macro CRM

The Self-Building CRM

Open sourceAGPL-3.0Self-hostedManaged hosting

Founder-led and small teams drowning in CRM admin benefit most from Macro CRM. Its self-building records, activity timelines with AI summaries, and AI Playbooks remove the manual data entry that kills adoption. Teams that need a proven enterprise platform, a public API, or independent user reviews should choose something else for now. If automatic record building matters more than ecosystem depth, evaluate Macro; if governance and integrations matter more, choose Salesforce, HubSpot, or Twenty.[1][2][3]

Good fit. When the choice is between updating the CRM and following up with the customer, automatic record building keeps the pipeline visible without hiring an operator.[1][2]

Keep in mind. SSO, audit, residency, and SLA terms are documented at the workspace plan level, but CRM-specific governance evidence and a track record are thin.[1]

Repository review signals: unknown status, stale · Observed October 11, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 11, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Macro CRM - The Self-Building CRM

    official · Observed October 11, 2026

    Official CRM page: self-building CRM; People/Companies/Deals/Jobs records from email+calendar; activity+AI summary timelines; AI Playbooks; tasks/follow-ups; meeting prep; dedupe+enrichment; Gmail/Outlook sync; Salesforce/HubSpot import; waitlist; rolling out in coming weeks.

  2. Macro - The unified workspace for your company

    official · Observed October 11, 2026

    Official homepage: unified workspace with shared AI memory; browser + Mac/Windows; self-host or Macro Cloud; free with no seat licenses; teams of 2 to 2,000; repo macro-inc/macro.

  3. Macro Pricing

    official · Observed October 11, 2026

    Official pricing: free tier; Business $20/user/mo; Enterprise custom with SSO/SAML, SCIM, EU residency, white-glove onboarding, SLA; cheaper-than-Salesforce positioning; CRM in all plans.

Mautic

Open source marketing automation with email and campaigns

Custom licenseGPL-3.0-onlySelf-hostedManaged hosting

Marketing teams with server and PHP skills that need full ownership of contact data will get the most from Mautic. Its campaign builder, segmentation, lead scoring, and multi-channel messaging cover the core marketing automation workflow without license fees. The cost is operational responsibility, so teams without technical resources or anyone wanting hands-off deliverability and support should choose a managed platform such as HubSpot instead. If you can self-host or pay for managed Mautic hosting, choose Mautic; if you need zero-maintenance automation, choose a SaaS alternative.[1][2][3]

Good fit. Teams that must keep contact data on infrastructure they control get a full automation suite without handing their database to a SaaS vendor.[1][2]

Keep in mind. Without server administration skills, installation, upgrades, deliverability tuning, and troubleshooting become a burden rather than a saving.[1][2]

Repository review signals: unknown status, stale · Observed October 11, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 11, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

Attempted community sample only: one G2 reviews listing page opened in October 2026, yielding no inspectable individual report. No individual user report could be inspected: the G2 listing rendered without an accessible review and no Reddit thread was retrieved. No quotation is shown and no prevalence claim is made.

  1. Mautic homepage

    official · Observed October 11, 2026

    Official homepage; project positioning, free download, self-hosted and managed options, email, campaign builder, personalization, Marketplace, community, Open Collective funding, Mautic 7.0.

  2. Mautic end-user documentation

    official · Observed October 11, 2026

    Official docs index; Campaigns, Segments, Forms components; Email, SMS, web, mobile, social channels; Plugins, API reference, webhooks, CLI commands, CLI updates.

  3. mautic/mautic repository

    official · Observed October 11, 2026

    Repository identity mautic/mautic; open source marketing automation; LICENSE.txt; php topics; Symfony-based CLI; DDEV, Docker, Composer install routes.

  4. What is Mautic?

    official · Observed October 11, 2026

    Knowledge base; 2014 launch under David Hurley; GPL v3; browser-based management; contacts-centered personalization, testing, reporting.

  5. 2026 guide to Mautic automation for developers

    official · Observed October 11, 2026

    Developer guide; emails, forms, segments, landing pages, campaigns, lead scoring; server setup for developers; server-side skills required.

  6. Mautic reviews listing on G2

    community · Observed October 11, 2026

    Attempted community evidence; page rendered only the category listing without an inspectable individual report. Gap record, not product evidence.

Relaticle

Self-hosted CRM your AI agents can work in

Open sourceAGPL-3.0Self-hostedManaged hosting

Developer-led teams and AI-forward small businesses that want a self-hosted CRM their assistants can read and write benefit most from Relaticle. Its MCP server and REST API let Claude, ChatGPT, and other agents list, create, and update CRM records, while custom fields and role-based permissions keep the data model flexible. Teams with no one to run a server, or buyers expecting guided onboarding and built-in reporting, should choose a managed SaaS CRM such as HubSpot instead. If you can operate Docker and PostgreSQL and want AI agents working from live customer data, shortlist Relaticle; if you need hands-off hosting with guided setup, start with HubSpot's free CRM.[1][2][3][4]

Good fit. AI-forward development teams: the MCP server, REST API, and schema access give in-house agents live customer data, and the Laravel and Filament stack is familiar ground for PHP shops.[1][2]

Keep in mind. Teams with nobody to run a server: self-hosting means owning Docker, PostgreSQL, upgrades, and backups; the alternative is paying for Cloud Pro or Enterprise hosting.[1][2]

Repository review signals: unknown status, stale · Observed October 12, 2026.

Read project review Official website
Sources and editorial review

Source research. Reviewed on October 12, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.

We have not run or tested this product.

  1. Relaticle homepage

    official · Observed October 12, 2026

    Official homepage inspected for positioning, CRM objects, Rela assistant behavior, MCP clients, Docker pull count, and shipping cadence.

  2. Relaticle repository README

    official · Observed October 12, 2026

    Repository README inspected for canonical owner and name, AGPL-3.0 license, MCP and REST API scope, custom fields with per-field encryption, workspace isolation, stack versions, and English-only status.

  3. Relaticle pricing

    official · Observed October 12, 2026

    Official pricing inspected for Cloud Pro workspace price and billing, AI credit allowance, trial terms, Enterprise floor price, mail sync scope, and free AGPL self-hosting.

  4. Relaticle self-hosting guide

    official · Observed October 12, 2026

    Self-hosting guide inspected for Docker Compose, Coolify, Dokploy, and Laravel Cloud targets, PostgreSQL and Redis services, hardware minima, required secrets, and admin provisioning.

  5. Relaticle MCP server docs

    official · Observed October 12, 2026

    MCP server docs inspected for record operations, schema reads, OAuth 2.1 and personal-token auth, workspace binding, role model, and held email sends.

Compare HubSpot alternatives

Known catalogue facts at a glance. Columns with no reviewed values are omitted. “Not reviewed” means unknown, not that a capability is absent.

Known facts for HubSpot alternatives
ProjectLicense policyHostingDeploymentEnterprise supportBest fit
Atomic CRMMIT · OSI-approvedSelf-hosted + ManagedmoderateNot reviewedTeams shaping a CRM around their own sales process; Organizations requiring full data ownership
CRMMIT · OSI-approvedSelf-hostedmoderateNot reviewedSmall sales teams wanting agents to maintain pipeline records; Teams syncing Gmail or Outlook history into their own database
ErxesAGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateYesTeams consolidating marketing, sales, and support on one self-hosted platform; Organizations replacing HubSpot or Zendesk with source-available software
EspoCRMAGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateYesSmall and mid-size sales teams tracking leads and deals; Support teams needing cases, a portal, and a knowledge base
Frappe CRMAGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateNot reviewedSales teams tracking leads and deals in a shared pipeline; Organizations that must host customer data on their own servers
KrayinMIT · OSI-approvedSelf-hosted + ManagedmoderateNot reviewedSmall sales teams running lead-to-deal pipelines on a Laravel stack; Organizations that must host customer data on their own servers
Macro CRMAGPL-3.0 · OSI-approvedSelf-hosted + ManagedNot reviewedYesFounder-led teams losing pipeline context to scattered tools; Small teams wanting CRM records without manual data entry
MauticGPL-3.0-only · customSelf-hosted + ManagedadvancedYesMarketers who need full ownership of contact data; Teams with server and PHP skills for self-hosting
RelaticleAGPL-3.0 · OSI-approvedSelf-hosted + ManagedmoderateYesDeveloper-led teams wiring AI agents into live customer data; Small businesses that must keep customer data on their own servers

Before you switch

  • Check that the project covers the workflows and data you need to move.
  • Confirm that the license terms fit how you plan to run, modify, and distribute it.
  • Choose between self-hosting responsibility and a reviewed managed option.
  • Open the project page for repository freshness, review dates, and any unresolved requirements.
About HubSpot

HubSpot's free CRM is a genuine product rather than a trial, and that is the strategy: get the contact database in place, then sell the marketing, sales, and service hubs around it.

It is markedly easier to adopt than the enterprise incumbent and markedly more expensive than it first appears, because the useful automation sits in higher tiers priced per marketing contact.

HubSpot · Free CRM, paid hubs from $20/month · Checked August 31, 2026

Official website
How this list is ordered

Recommended · Organic catalogue order.

A deterministic editorial score using relationship confidence, category fit, logarithmic popularity, as-of maintenance and freshness, with bounded anomaly quarantine and known-data penalties. Payment is fixed at zero.

Payment does not affect organic ranking. Order is a starting point, not a universal recommendation.

OpenAlternative organic alternatives v4 · version 4

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