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Dub

Open source · OSI-approvedStatus: unknown

Link management and attribution for modern marketing

Official site Repository

Dub is a link platform rather than a shortener. Every link carries analytics, UTM handling, device and geographic targeting, and conversion attribution back to the click that produced it.

Teams use it as the measurement layer under campaigns, and it can be self-hosted so click data stays first party.

Decisive facts

  • Custom domains with branded short links
  • Click analytics broken down by device, geography, and referrer
  • Conversion and revenue attribution back to the originating click
  • QR codes and link expiry built in
  • API and SDKs for programmatic link creation
Web AnalyticsWorkflow Automationtypescriptnextjsself-hostedlinksattribution

Alternatives to Dub

Mixpanel

Product analytics built around events and cohorts

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