OpenPanel is an open-source analytics platform that puts page-level web traffic and event-level product behavior in one cookie-free dashboard. Built by a remote team across Oslo, Bergen, London, and New York, it serves teams that want funnels, retention curves, and session replay without running two subscriptions or showing a consent banner.[1]
Quick verdict
Small product teams that run both marketing-site analytics and in-app event tracking get the most from OpenPanel. It puts page traffic, funnels, retention, and session replay in one cookie-free dashboard instead of two subscriptions. Teams that need a mature experimentation engine, warehouse-native storage, or hundreds of native integrations should stay with an incumbent such as Mixpanel for now. If one dashboard for web plus product events with EU-friendly hosting covers the shortlist, start on the free cloud tier or self-host the AGPL version; if the evaluation hinges on enterprise integrations, shortlist the incumbents instead.[1][2]
Key features
Web plus product events in one dashboard Page views and custom events live side by side, so traffic sources sit next to the funnels and retention curves they produce instead of in a separate product.[1]
Funnels, retention, paths, and cohorts Funnels, retention curves, user paths, breakdowns, cohorts, and goals answer behavioral questions a pageview counter cannot.[1]
Session replay as an add-on Watch real sessions to see where users hesitate, available as a paid add-on in every tier including the free Starter.[1][2]
Cookie-free tracking Tracking uses no cookies and no fingerprinting, so most sites skip the consent banner; first-party cookies stay only where login-gated sections need them.[1]
EU or US data hosting Store data in the EU or the US with DPAs, a published subprocessor list, and data that stays in the chosen region.[1]
Real-time dashboard Live visitors and a live event feed across 45+ chart types show what is happening right now, not yesterday.[1]
SDKs, REST API, and MCP server Send events from major languages and frameworks, pull data through the REST API, or connect AI tools through the MCP server.[1]
Thirty-plus one-click integrations Connect WordPress, Framer, Shopify, Webflow, and more without writing tracking code for standard page views.[1]
Who will love it
Small product teams running two analytics bills: one snippet and one dashboard cover the marketing site and the app together, starting free.[1][2]
Privacy-conscious European teams: cookie-free tracking plus EU hosting and a DPA removes the consent-banner negotiation that stalls analytics rollouts.[1]
Cost-sensitive startups and self-hosters: the free cloud tier handles 25k monthly events, and the AGPLv3 version runs on your own server at no licence cost.[1][2]
Who should avoid it
Teams wired into a deep enterprise stack: thirty-plus integrations is a short list next to incumbents with hundreds, and warehouse-native workflows were not evidenced on the pages checked.[1]
Heavy experimentation programs: no A/B testing or feature-flag capability was observed on the inspected pages, so teams that test everything should verify this gap before migrating.[1]
Very high event volumes on a fixed budget: paid tiers step strictly by event count with overage at $0.60 per extra 1,000 events above Scale, which punishes noisy tracking.[1]
Alternatives and compatibility
Mixpanel is the incumbent OpenPanel positions against: teams outgrowing per-event costs or wanting self-hosting move across, while teams needing its mature experimentation and integration depth stay. See the Mixpanel alternatives overview.[1]
Plausible suits teams that only need lightweight page stats without product-event depth; OpenPanel is the step up when funnels and retention enter the picture. See the Plausible project page.[1]
Questions worth asking
What is the best OpenPanel alternative for non-technical users?
Plausible is the calmer pick for non-technical users who only need page-level stats: it is simpler to run and read. Choose OpenPanel when the same team also needs funnels and retention on in-app events, since that is the complexity Plausible does not take on.[1]
Is OpenPanel really no-code?
Mostly yes. Installing the snippet, connecting a one-click integration, and reading the dashboard need no code. Defining custom events and using the REST API or SDKs is developer work, so teams that track in-app behavior need someone comfortable with code.[1]
How much does OpenPanel cost per month?
As checked on October 9, 2026: the cloud Starter tier is free for 25k events per month, Pro is $20 per month for 100k events, and Scale is $99 per month for 150k events with $0.60 per extra 1,000 events. Billing is monthly or annual with cancel-anytime terms, and self-hosting the community version is free under AGPLv3.[1]
Can you self-host OpenPanel?
Sources and editorial review
Source research. Reviewed on October 9, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.
We have not run or tested this product.
- OpenPanel Analytics - An open-source alternative to Mixpanel
official · Observed October 9, 2026
Official homepage: open-source Mixpanel alternative combining web and product analytics; cookie-free with no fingerprinting; EU/US hosting with DPAs; funnels, retention, replay; SDKs, REST API, MCP server; 30+ integrations including WordPress, Framer, Shopify, Webflow; remote team Oslo, Bergen, London, New York.
- OpenPanel Pricing
official · Observed October 9, 2026
Official pricing: Starter $0 for 25k events, Pro $20/month for 100k events, Scale $99/month for 150k events plus $0.60 per extra 1k; session replay add-on in all tiers; self-hosted community AGPLv3 versus enterprise paid plans; monthly or annual billing with cancel-anytime terms.