HitKeep is a privacy-first web analytics platform that measures both human visitors and AI-agent traffic without cookies, fingerprinting, or cross-site identifiers. Sites add one lightweight script served from their own domain, and teams read the results in a dashboard that also exposes funnels, user journeys, session replay, and error tracking.[1][2]
Quick verdict
Privacy-regulated site owners and small product teams benefit most from HitKeep. Its decisive capability is the combination of cookieless tracking, a single-binary self-hosted build, and agent-ready access through an MCP server and analytics API. The material constraint is youth and scale ceilings: a 2026-vintage codebase with per-site event caps that heavy-traffic estates will outgrow. If you run a small-to-mid site and want sovereign, banner-free stats, choose HitKeep; if you need years of vendor history or internet-scale event volumes, choose an older incumbent instead.[1][2][3]
Key features
Cookieless first-party tracking Cookieless first-party tracking: no cookies, no fingerprinting, and no cross-site identifiers; the script loads from your own domain, so the analytics itself needs no consent banner.[1]
AI-agent analytics access AI-agent analytics access: an MCP server plus a documented analytics API expose traffic, funnels, and journeys to agents and external tools, not only to dashboard readers.[1][2]
Single-binary self-hosting Single-binary self-hosting: the whole product ships as one Go binary, with Docker and Docker Compose images and a Caddy-based setup, instead of a multi-service cluster.[1][2][3]
Funnels and user journeys Funnels and user journeys: conversion funnels and per-visitor journey views ship on every plan, including self-hosted, for tracing the path from landing page to signup.[1][2]
Session replay and error tracking Session replay and error tracking: play back real visitor sessions and collect frontend errors next to the aggregate stats, which helps small teams connect a conversion dip to a concrete broken interaction.[1]
Portable analytics data Portable analytics data: scheduled backups plus open CSV, Parquet, and JSON exports keep the dataset movable; the vendor explicitly promises no ClickHouse expertise is needed to run or leave the product.[1][2]
SSO on every plan SSO on every plan: passkeys, passwords, and OIDC single sign-on through Google, GitHub, or any OIDC provider are available on all plans, including self-hosted deployments.[1][2]
GA-class migration path GA-class migration path: one-click import from Google Analytics, Plausible, Umami, and Matomo carries historical stats across when switching, with claimed GA4 feature equivalence for the standard traffic questions.[1][2]
Who will love it
Privacy-regulated European site owners: EU cloud regions and cookieless tracking remove the consent-banner negotiation that cookie analytics forces on every page.[1]
Small teams that self-host: one Go binary under the MIT License, free and unlimited with no withheld enterprise edition, gives a team with a server full analytics at no subscription cost.[1][2]
Teams building agent workflows: the MCP server and analytics API serve builders who want traffic data consumable by AI agents, a capability most classic analytics dashboards do not offer.[1][2]
Who should avoid it
High-traffic estates: cloud plans cap events per site from 100K to 10M monthly, so properties far above those volumes need a different architecture or an arrangement the public pricing does not describe.[1]
Buyers wanting a long vendor track record: the repository is young and releases sit at v0.9.x, so teams that require years of proven operations should prefer an older incumbent.[1]
Analysts needing deep custom segmentation: HitKeep answers the standard traffic, funnel, journey, and replay questions, with open exports covering the handoff to a data warehouse for bespoke modelling.[1][2]
Alternatives and compatibility
Google Analytics is the incumbent in the published catalogue relationship and decides the privacy-versus-depth question for buyers choosing between sovereignty and a free full suite.[1][2]
Google Analytics fits people who want a free, deeply featured, widely documented suite and accept cookies and consent work.[1]
Switching is a script swap plus the stats import; self-hosters additionally take on operating the single Go binary, updates, and backups.[1][2]
Questions worth asking
What is the best HitKeep alternative for non-technical users?
Google Analytics itself, the incumbent in this catalogue relationship, is the safer pick for non-technical users because it is free, has guided setup, and has the largest tutorial ecosystem. The tradeoff is exactly what HitKeep buyers leave behind: cookies, consent banners, and a complex reporting suite.[1][2]
Is HitKeep really no-code?
How much does HitKeep cost per month?
Managed cloud lists Starter at EUR 9, Growth at EUR 29, and Scale at EUR 79 per site per month, with annual billing at EUR 90, 290, and 790 and a 14-day trial requiring no credit card; prices exclude VAT. Self-hosting under the MIT License carries no subscription fee. Checked October 11, 2026.[1][2]
Can you self-host HitKeep?
Yes. The same codebase self-hosts as a single Go binary or with Docker and Docker Compose, free of subscription fees and without limits under the MIT License, with SSO included. Expect to operate updates, backups, and the host yourself, since that operational burden is what the managed cloud sells against.[1][2]
Sources and editorial review
Source research. Reviewed on October 11, 2026. Written by Sanjib Sah. AI assisted; reviewed by a human editor.
We have not run or tested this product.
- HitKeep homepage (official)
official · Observed October 11, 2026
Official homepage: positioning, cookieless tracking, MCP/API, funnels/journeys/replay, single-binary and Docker self-hosting, EU/US cloud, pricing summary, GA-alternative positioning.
- PascaleBeier/hitkeep repository (official)
official · Observed October 11, 2026
Repository page: MIT license, Go/Vue/TS languages, topics, DuckDB/NSQ dependencies, MCP server, SSO on all plans, migration support, v0.9.x releases.
- HitKeep pricing page (official)
official · Observed October 11, 2026
Official pricing page read directly: Starter EUR 9, Growth EUR 29, Scale EUR 79 per site/month, annual rates, 14-day trial, self-hosted free, non-profit discount, VAT exclusion.
- HitKeep vs Rybbit comparison (official)
official · Observed October 11, 2026
Official comparison: ClickHouse-free single binary, migration from GA/Plausible/Umami/Matomo, GA4 feature-equivalence claim, portable exports.
- HitKeep self-hosting docs (official)
official · Observed October 11, 2026
Official self-hosting guide: single binary, Docker, Compose, Caddy, SSO on all plans, updates, backups.